¹EM™ Big Book 1

Explore EMSELLA®, EMSCULPT NEO® and ShapeScale 3D body scanning at ¹EM™. Founded by Dr Emir Ashour, ¹EM™ is a doctor-led clinic offering non-invasive treatments to support pelvic floor strength, bladder control, core conditioning, body composition and measurable progress. Learn more about our treatments and how ¹EM™ can support your health, strength and confidence.

DOCTOR-LED BODY RECOMPOSITION & PELVIC FLOOR

A clinical guide to EMSCULPT NEO© and EMSELLA© at ¹ EM ™ Performance Clinic.

EMSELLA © | Men’s Health EMSELLA© Men’s Health

EMSELLA© Women’s Health

Shapescale© 3D Tracking

EMSCULPT NEO © EMSCULPT NEO©

CONTENTS

Inside this brochure.

EMSCULPT NEO©

6

EMSELLA© — Men’s Health

10

EMSELLA© — Women’s Health

1 1

Shapescale© 3D Tracking

14

Your Treatment Plan

16

Fees and Plans

17

Meet Dr Emir Ashour MEDICAL DIRECTOR

Booking Process

18

Request a Call

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VISIT US LOCATED WITHIN NEXT PRACTICE PRAHRAN 100 GREVILLE ST, PRAHRAN VIC 3181 (03) 9067 7400 1EM.COM.AU

Your Treatment Plan Your Treatment Plan

Fees and Plans

Booking Process

Request A Call

BEFORE YOU BEGIN

This is an interactive booklet.

As you move through the pages, look for subtle flashing buttons and clickable areas. These are designed to help you explore more deeply, from treatment details and clinical explanations to images, examples, and next steps.

Tap or click when something catches your attention.

Some images expand for closer viewing. Some buttons reveal extra information. Others take you directly to the section that matters most to you.

Take your time, explore at your own pace, and use this guide to better understand which treatment pathway may be right for your body, symptoms, and goals.

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EMSELLA © | Men’s Health EMSELLA© Men’s Health

EMSELLA© Women’s Health

Shapescale© 3D Tracking

EMSCULPT NEO © EMSCULPT NEO©

THE ¹EM™ APPROACH

At ¹EM™, we focus on targeted, non-surgical interventions guided by clinical assessment. This is not general fitness, it is measured, localised treatment. Every treatment pathway is guided by assessment, suitability, and measurable baselines, not assumptions. When effort isn’t the issue , it’s targeting.

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Your Treatment Plan Your Treatment Plan

Fees and Plans

Booking Process

Request A Call

01

EMSCULPT NEO© TREATMENT

EMSELLA© TREATMENT For Men • Supports Pelvic Floor Health • Erectile Dysfunction • Urinary Incontinence following prostate procedures, and; • Pelvic Floor Weakness after lower back surgery For Women • Supports Pelvic Floor Health • Postpartum Recovery • Sexual Wellness • Urinary Incontinence, and; • Symptoms associated with Bladder or Uterine Prolapse Targeted muscle and fat intervention for key treatment areas, including: • Abdomen • Flanks • Triceps • Biceps • Glutes • Anterior and Posterior Thighs A specialised rehabilitation protocol may also be activated for eligible patients who are not seeking aesthetic outcomes. This protocol can support treatment areas including the wrists, hips, knees, and ankles.

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5

EMSELLA © | Men’s Health EMSELLA© Men’s Health

EMSELLA© Women’s Health

Shapescale© 3D Tracking

EMSCULPT NEO © EMSCULPT NEO©

01

EMSCULPT NEO©

EMSCULPT NEO © Non-invasive support for targeted muscle and fat intervention.

EMSCULPT NEO © combines radiofrequency heating and high-intensity focused electromagnetic energy to engage muscle at high intensity and deliver controlled heating to surrounding tissue, supporting improvements in muscle tone and targeted fat reduction.

Muscle Building

Fat Reduction

HIFEM+ produces thousands of supramaximal contractions in a single 30-minute session, activation difficult to achieve voluntarily.

Synchronised radiofrequency raises adipose tissue temperature to initiate fat-cell apoptosis in the treated zone.

Baseline and interval scanning to measure progress a

WHAT TO EXPECT

01

20,000 supramaximal muscle contractions

02

Thermal heating for fat reduction during treatment

03

Baseline and interval scanning to measure progress

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Your Treatment Plan Your Treatment Plan

Fees and Plans

Booking Process

Request A Call

EMSCULPT NEO© · MECHANISM

ONE SESSION, TWO MODALITIES

What happens beneath the surface.

EMSCULPT NEO © acts on two tissue layers at the same time. Controlled radiofrequency heat reduces fat cells near the surface, while electromagnetic pulses contract the muscle below at an intensity beyond what voluntary effort can achieve, all in a single 30-minute session.

LESS -30 FAT

ON AVERAGE

MORE -25 MUSCLE

ON AVERAGE

Why simultaneous matters

PRE-WARMING

TIME EFFICIENCY

Synchronised radiofrequency raises tissue temperature, improving the conditions under which HIFEM+ contractions are performed.

A 30-minute session covers what would otherwise require separate fat-reduction and muscle-building protocols.

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EMSELLA © | Men’s Health EMSELLA© Men’s Health

EMSELLA© Women’s Health

Shapescale© 3D Tracking

EMSCULPT NEO © EMSCULPT NEO©

TARGET AREAS

Six clinically supported zones, treated with the same precision-led protocol. Areas commonly resistant to conventional approaches.

STOMACH

BUTTOCKS

THIGHS

ARMS

LOVE HANDLES

CALVES

CLINICAL EVIDENCE

− +25% muscle growth at 3 months* − 30% fat reduction at 3 months* − 19% abdominal separation at 3 months* − 5.9cm waist circumference reduction*

FUNCTIONAL WELLNESS

− 87% noticed reduced discomfort* − 83% reported improved range of motion* − 29% muscle strength increase*

*Data on file from BTL material and research. Individual results may vary.

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Your Treatment Plan Your Treatment Plan

Fees and Plans

Booking Process

Request A Call

EMSCULPT NEO© RESULTS

ARMS

AFTER EMSCULPT

BEFORE

AFTER EMSCULPT

BEFORE

2 WEEKS AFTER LAST TREATMENT

4 WEEKS AFTER LAST TREATMENT

BUTTOCKS

BEFORE

AFTER EMSCULPT

BEFORE

AFTER EMSCULPT

IMMEDIATELY AFTER LAST TREATMENT

4 WEEKS AFTER LAST TREATMENT

ABDOMEN

BEFORE

AFTER EMSCULPT

BEFORE

AFTER EMSCULPT

6 MONTHS AFTER LAST TREATMENT

6 MONTHS AFTER LAST TREATMENT

* Results vary between individuals. These images are examples only.

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EMSELLA © | Men’s Health EMSELLA© Men’s Health

EMSELLA© Women’s Health

Shapescale© 3D Tracking

EMSCULPT NEO © EMSCULPT NEO©

02

EMSELLA© • MEN’S HEALTH

MEN’S HEALTH IS WHAT MATTERS

EMSELLA ©

Say no to incontinence.

EMSELLA © uses focused electromagnetic stimulation to activate and strengthen pelvic floor muscles, supporting bladder control, post-prostatectomy recovery, and erectile function. Sounds familiar? Sudden, urgent need to urinate followed by leakage? Leakage from coughing, laughing or quick movement? Incontinence frequent or affecting quality of life? 1 2 3

Problems with erection?

4

37%

46%

IMPROVEMENT IN MAINTAINING ERECTION 1

IMPROVEMENT IN NOCTURIA 1

REMAIN FULLY CLOTHED

NON-INVASIVE

NO DRUGS NEEDED

28-MINUTE SESSIONS

¹ Brandeis MD, SMSNA Scientific Meeting 2023. Results may vary.

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Your Treatment Plan Your Treatment Plan

Fees and Plans

Booking Process

Request A Call

03

EMSELLA© • WOMEN’S HEALTH

INTIMATE HEALTH • POSTNATAL • MENOPAUSE

EMSELLA ©

EMSELLA © uses HIFEM® technology to induce thousands of Kegel-like contractions in a single 28-minute session, re-educating and strengthening pelvic floor muscles for both continence and intimate wellness. A breakthrough in intimate health.

Can you relate?

Leaks during coughing, laughing or exercising

Reduced bladder control through the day

Pelvic floor weakness following pregnancy

Changes associated with ageing or menopause

Decreased intimate satisfaction or sensation

76%

64% 95%

IMPROVEMENT IN URINARY INCONTINENCE*

BETTER SEXUAL SATISFACTION & DESIRE*

FEEL DAY-TO-DAY IMPROVEMENT*

*Data on file. Hlavinka TC, Turcan P, Bader A. Journal of Women’s Health Care, 2019.

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EMSELLA © | Men’s Health EMSELLA© Men’s Health

EMSELLA© Women’s Health

Shapescale© 3D Tracking

EMSCULPT NEO © EMSCULPT NEO©

EMSELLA© • WOMEN’S HEALTH

50%

68%

6YRS+

Women Have Some Form of Incontinence*

Cases of UI Reported Low to Medium Self-esteem*

Women Suffer with Symptoms for 6+ years before Seeking Professional Help*

EMSELLA © uses patented HIFEM® technology to induce thousands of kegel-like pelvic floor muscle contractions in a single session. These contractions help re-educate and strengthen weak pelvic floor muscles, restoring neuromuscular control and improving urinary incontinence in both men and women.

BEFORE

TREATMENT

AFTER

Weak pelvic floor muscles insufficiently support pelvic organs, bladder control, and they may decrease intimate satisfaction.

EMSELLA © effectively stimulates weaken pelvic floor muscles.

Stimulation leads to regained control over bladder and pelvic floor muscles which can contribute to overall intimate satisfaction.

BEFORE STIMULATION

AFTER STIMULATION

*Data on file from BTL material and research. Individual results may vary.

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Your Treatment Plan Your Treatment Plan

Fees and Plans

Booking Process

Request A Call

EMSELLA© • BENEFITS

Suitable for individuals experiencing: • Urinary leakage when coughing, laughing or exercising • Reduced bladder control throughout the day • Pelvic floor weakness following pregnancy • Changes associated with ageing or menopause • Reduced pelvic muscle strength or stability EMSELLA © Benefits you can expect.

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EMSELLA © | Men’s Health EMSELLA© Men’s Health

EMSELLA© Women’s Health

Shapescale© 3D Tracking

EMSCULPT NEO © EMSCULPT NEO©

04

3D BODY TRACKING

We don’t guess. We measure.

SHAPESCALE © Shapescale © captures a full-body 3D scan in seconds. Changes are visualised and quantified, not estimated, providing clarity, accountability, and direction across your treatment course.

WHAT WE TRACK Body Shape full-surface geometry, side-by-side

Circumference waist, hips, thighs, arms, calves

Proportional Change region-by-region heatmap

Body Composition fat and lean-mass estimates

WHY IT MATTERS. Objective monitoring means we can adjust your protocol based on what’s actually changing in your body, not how a session just “felt” or how the scale reads on a given morning.

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Your Treatment Plan Your Treatment Plan

Fees and Plans

Booking Process

Request A Call

15

EMSELLA © | Men’s Health EMSELLA© Men’s Health

EMSELLA© Women’s Health

Shapescale© 3D Tracking

EMSCULPT NEO © EMSCULPT NEO©

05

YOUR TREATMENT PLAN

Every plan begins with measurement and a clinical discussion. From there, we structure a course that’s realistic, time-bound, and reviewed at defined intervals. A pathway built around your baseline.

Complimentary Assessment

WEEK 0

Initial

Clinical discussion with Dr Ashour, suitability and risk review, 3D body scan baseline, and a written personalised plan.

Treatment Course

WEEKS 1–4 Active Phase

Typically 6 sessions for EMSELLA® (twice weekly, 28 min each) or 4 sessions for EMSCULPT NEO® (weekly, 30 min each). Adjusted to your area and goal.

First Review

WEEK 6 Review

Symptom review, and discussion of any protocol refinements. Most patients report progressive change over the following weeks.

Outcome Check and Re-Scane

MONTH 2–3

Reassess

Full re-evaluation with imaging comparison. Many patients see continued improvement to this point, we decide together whether to extend, maintain, or pause.

Maintenance Sessions

ONGOING Maintenance

Optional periodic sessions to preserve outcomes, scheduled based on what your tracking data shows, not on a generic interval.

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Your Treatment Plan Your Treatment Plan

Fees and Plans

Booking Process

Request A Call

06

FEES, PLANS & REBATES

Transparent Pricing.

Your first session is always complimentary so you know exactly what you are signing up for and we know that you can tolerate it. Treatment plans start from $1,500 AUD for EMSELLA® and $2,250 AUD EMSCULPT NEO® inclusive of all required sessions.

Results require a minimum of 4 and maximum of 6 sessions delivered over a 3-4 week period.

Dr Ashour maintains that your result is a direct reflection of his clinical reputation. As such, single sessions are not typically encouraged or offered.

Payment Information

Pay nothing until your second visit.

Payment can be split into two installments.

Afterpay is accepted.

Government Funded Coverage

Depending on your clinical situation, you may be eligible for partial cover through Medicare.

An annual Medicare rebate of approximately $720 AUD may be available for patients diagnosed with urinary incontinence, or those experiencing relevant contributory conditions. This can be used toward your treatment plan, and Dr Ash and the team can guide you through the process.

Eligibility varies and is discussed during assessment. ¹EM™ does not guarantee rebate outcomes.

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EMSELLA © | Men’s Health EMSELLA© Men’s Health

EMSELLA© Women’s Health

Shapescale© 3D Tracking

EMSCULPT NEO © EMSCULPT NEO©

07

BOOKING PROCESS

Four steps from enquiry to first session.

ENQUIRE

01

Submit the request-a-call form, book directly via our online system, or phone the clinic on (03) 9067 7400.

COMPLIMENTARY ASSESSMENT

02

Clinical discussion with Dr Ashour, 3D body scan where relevant, and a personalised plan. No obligation to proceed.

CONFIRM YOUR PLAN

03

Written quote with pricing, course schedule, payment plan options, and any applicable rebate pathway.

BEGIN TREATMENT

04

First session booked, baseline locked in, and your review points scheduled in advance.

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Your Treatment Plan Your Treatment Plan Fees, Plans & Rebates

Booking Process

Request A Call

08

REQUEST A CALL

Let us call you back. Leave your details below and the ¹EM™ team will contact you to arrange a complimentary assessment at a time that works for you.

BOOK YOUR EMSCULPT NEO© CONSULT

BOOK YOUR EMSELLA© CONSULT

VISIT

CALL

EMAIL

Located within Next Practice Prahran, 100 Greville St Prahran VIC 3181

(03) 9067 7400

inquiries@1em.com.au

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RESTORE YOUR STRENGTH, CONFIDENCE AND FUNCTIONAL PERFORMANCE

Feel more supported in your body with EMSCULPT NEO © and EMSELLA ©

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